SEO (Search Engine Optimization) is the process of enhancing a website's visibility on Google and other search engines. By optimizing content, keywords, meta tags, backlinks, and technical elements, SEO improves a website's ranking on search engine results pages (SERPs). Higher rankings lead to more organic traffic, increasing website exposure and potential conversions. SEO strategies involve on-page optimization (such as content and site structure) and off-page optimization (like acquiring high-quality backlinks). Regularly monitoring SEO performance and adapting strategies based on algorithm updates is crucial for maintaining or improving Google rankings over time. Effective SEO helps businesses gain online success and reach their target audience.